About Us

Beads Direct USA’s journey from a garage-based hobby to a thriving online bead retailer is a testament to the power of passion and perseverance. The transition from a physical store to an online-only business reflects a strategic pivot that many niche businesses face.

What sets Beads Direct USA apart is the dedication of its employees, who not only share a love for beading but also possess the expertise to guide customers effectively.

The company’s evolution from specializing in Miyuki seed beads to offering a wide variety of beads, including Toho and Czech glass beads, demonstrates a commitment to meeting the diverse needs of beading enthusiasts.

Choosing Beads Direct USA means supporting a small business that values quality, customer service, and affordability, all while ensuring a personal touch with a small, dedicated team. This narrative of growth and customer focus is what makes Beads Direct USA a unique player in the bead supply market.